Colors like bright red, bright yellow and neon green can feel energizing and make you feel more alert, but can also be irritating on the eyes. These colors will grab your attention and stand out from their surroundings. Highly pigmented, strong colors like royal blue, turquoise, magenta and emerald green can also have a stimulating effect and make you feel refreshed and energized. Photograph: Cas Cornelissen via Unsplash. Red is the warmest and most dynamic of the colors—it triggers opposing emotions.
It is often associated with passion and love as well as anger and danger. If you want to draw attention to a design element, use red. But use it as an accent color in moderation as it can be overwhelming. Photograph: Afroz Nawaf via Unsplash. Orange enhances a feeling of vitality and happiness. Like red, it draws attention and shows movement but is not as overpowering. It is aggressive but balanced — it portrays energy yet can be inviting and friendly. Orange is great for a call to action to buy or subscribe to a product.
Photograph: Alexander Shustov via Unsplash. Yellow is perhaps the most energetic of the warm colors. It is associated with laughter, hope and sunshine. Accents of yellow help give your design energy and will make the viewer feel optimistic and cheerful.
Too much yellow can be overwhelming and should be used sparingly. In design, it is often used to grab attention in an energetic and comforting way. Green symbolizes health, new beginnings and wealth. Green is the easiest on the eyes and should be used to relax and create balance in a design.
It is a great color to use if a company wants to depict growth, security or inspire possibility. Green can also feel calming and relaxing. Photograph: J DuClos via Unsplash.
Blue evokes feelings of calmness and spirituality as well as security and trust. Seeing the color blue causes the body to create chemicals that are calming. It dose to a lot of people because white can make every color in the rainbow ,and it also depends on the the person's past,history and experience.
Sometimes you cant really see white you might see pink,blue,purple,green or even all the colors except for white. White has more than one meaning because it not like a colored color because it is not like the other colors it can mean different things for example it can mean something gleeful or something somber.
Like it said in the text,like in the west, we think of white as representing purity and innocence. Because the cultures we live in also tend to dictate how we read certain colors. One culture may have a meaning of the color white and other cultures may have different meanings of the color white. I think white has more than one meaning because people have different emotions and or opinion. Some people may think of white as being peaceful or some might say godly as to others look at is as surrender or feeling bad.
So that is why I think it white has different meanings. It has more than one meaning because of cultures or of the point of view you have with the color white. How powerful is the influence of these associations on real-world behavior? Can color be used to increase worker productivity or workplace safety? What colors have an impact on consumer behavior? Do certain personality types prefer certain colors? As researchers continue to explore such questions, we may soon learn more about the impact that color has on human psychology.
Zena O'Connor, a faculty member in the Department of Architecture, Design, and Planning at the University of Sydney, suggests that people should be wary of many of the claims they see about the psychology of color. Color can play an important role in conveying information, creating certain moods, and even influencing the decisions people make. Color preferences also exert an influence on the objects people choose to purchase, the clothes they wear, and the way they adorn their environments.
People often select objects in colors that evoke certain moods or feelings, such as selecting a car color that seems sporty, futuristic, sleek, or trustworthy. Room colors can also be used to evoke specific moods, such as painting a bedroom a soft green to create a peaceful mood. So what's the bottom line? Experts have found that while color can have an influence on how we feel and act, these effects are subject to personal, cultural, and situational factors.
More scientific research is needed to gain a better understanding of color psychology. Ever wonder what your personality type means? Sign up to find out more in our Healthy Mind newsletter. Elliot AJ. Color and psychological functioning: a review of theoretical and empirical work. Front Psychol. A critical analysis of chromotherapy and its scientific evolution. Evid Based Complement Alternat Med. Effect of colour of drugs: systematic review of perceived effect of drugs and of their effectiveness.
Elliot AJ, Aarts H. Perception of the color red enhances the force and velocity of motor output. Frank MG, Gilovich T. The dark side of self- and social perception: black uniforms and aggression in professional sports.
J Pers Soc Psychol. Color and psychological functioning: the effect of red on performance attainment. J Exp Psychol Gen. Color preferences in infants and adults are different. Psychon Bull Rev. Post-it notes and legal pads were invented in yellow for a very good reason! Being the lightest hue of the spectrum, yellow is uplifting and illuminating, offering hope, happiness, and fun.
However, too much yellow can cause anxiety, nervousness, apprehension, agitation, and confrontation particularly in people who are already stressed.
It can also suggest impatience, criticism, and cowardice, and motivate people to become overly critical, judgmental, and deceitful. Avoid dressing in yellow when trying to influence men. They tend to see it as cheap and unsophisticated. Yellow ties have fallen from the power tie rack recently but can still be worn successfully in a yellow and blue foulard print or polka dot. Green is of nature , of balance and growth.
It is restful and secure, symbolizing harmony, healing, and stability. It also represents security and self-reliance. Darker greens relate to money, wealth and prestige, while lighter greens relate to rebirth, growth, and freshness.
In business, green is beneficial for anything to do with health and healing and promoting natural, safe, organic, environmentally friendly products. Dark green is a good choice for money and financial websites.
Wear it safely and to your advantage at work, in sales presentations, asking for funding or a loan. On the lighter side of the green, turquoise and aqua are two of the most popular colors, like the darker teal, all made from varying amounts of blue and green.
They remind one of sunlight on a blue sea, health, peace and abundance. Use the colors in solids or prints as tops, blouses and shells under pantsuits with camel, beige, taupe as well as purple and charcoal. Men can wear teal ties to their advantage when they want to look approachable and authoritative.
Blue is the color of trust, serenity, and peace. It suggests loyalty and integrity as well as conservatism and predictability. This has the opposite effect on the brain than red. It is calming, reducing tension and fear, slowing the pulse rate and reducing appetite.
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