In case that you are still in the process of developing your core values, mission and vision, you can approach a professional Short Company Profile Writing in the UAE to receive an expert advice and guidance. People : The human factor serves an instrumental role in establishing credibility and the overall success of the company. Showcase the expertise, achievement and track record of the management and its employee so the reader can develop their trust in your company.
Portfolio: The purpose of this section is to showcase the strengths and capabilities of the business by using high quality and professional images to represent each product or service offerings. You can also incorporate brief description of each photo in chronological and alphabetical way along with the year, location, function and specifications. It provides partners or investors to get them interested about your business.
In addition, incorporating the geographical overview of the business scope will be a great value to be added on the company profile. Contact Details: This is a very important part of the company profile as it provides information on how interested readers can contact you easily.
Therefore, make sure that only updated address, phone number, email address, website and social media accounts are included in your company profile. Tell your company's story with the help of our 6 free company profile templates. Outline your company profile in one simple, shareable PowerPoint or Google Slides plan. Is it that you sell X product and that your website is located at example-domain.
Creating a compelling company profile will help your customers understand your company beyond the basics. Ultimately, your company profile is what intrigues a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. A company profile is an introduction to your business that aims to tell an audience about your products or services.
However, a company profile shouldn't just tell your audience what you sell — it should also tell them why you sell it. A company profile often includes a compelling story about how the company began, as well as the company's vision and values. We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. At the end of the day, they both sell coffee — but they've each cultivated strong, unique brands, and have attracted very different audiences as a result.
You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other. But let's say you didn't know about the rivalry, and you'd never heard of either Starbucks or Dunkin' Donuts before. Instead, you stumble across these two very different company profile statements:. Image Source. From their opening paragraphs alone, I'm willing to bet you're persuaded to check out one brand in more detail over the other.
It isn't just the language itself that gives you a sense of their business — it's the design, the font, and the color. A company profile will naturally describe what makes your company unique. It will automatically differentiate your brand because no other company has the exact same founding story and reason for existing that you do.
Your history and values are integral parts of a brand positioning strategy, and a company profile is the one place where you can mention these pieces of information without it feeling extraneous or out-of-place. If you go into detail about your production values or ethically sourced materials, you may be able to justify a higher price point for your products and services.
What do you want to be known for? As the company that started as a small family-owned shop but then grew into a billion-dollar enterprise? As the company that places sustainability and ethics at the forefront of its efforts? You can build your reputation through marketing, service, and sales campaigns, but it all begins with the company profile. Who you are, where you come from, and why you exist will create the groundwork needed for fostering a positive reputation.
After establishing your history, include your mission, vision, and values. The truth is, a company profile is less about what you do than about why you do it and how you got started doing it. Those three pieces of information should be infused into every section of your company profile, as opposed to having dedicated sections. That way, you can create a company profile that will attract and engage the right audience.
Once you're done perusing these impressive examples, take a look at our template to get started designing your own. Starbucks' company profile has it all — the company's mission, background story, products, store atmosphere, and even folklore regarding the name.
Best of all, they somehow manage to pull off sounding both genuine and grandiose. Starbucks' company profile is a fantastic example of a store with a common household product — coffee — managing to stand out from the competition through their mission and values. The profile reads like an essay from the very first line — "Informed by broad research encompassing critical theory, musical composition, literature and history, WALES BONNER embraces a multiplicity of perspectives, proposing a distinct notion of luxury, via a hybrid of European and Afro-Atlantic approaches.
For both cleanliness and ease-of-use, take a look at Diehl Group Architects' company profile. The web page uses clickable boxes to separate topics, allowing users to choose which subject they'd like to learn more about. Additionally, the entire design — including the page's background, which displays a floor-plan — mirrors the company's purpose. Nearly nine out of ten people report wanting to see more videos from brands , so you might consider using a compelling video to convey your company's story, like Bloomberg does in their company profile.
Bloomberg's profile proves the company knows its audience — they offer a few quick statistics, and then link to other areas of the site, such as Careers and Tech. While another business might do well offering a creative, long-form story, Bloomberg's typical demographic is likely more analytical. You can get a sense for Nike's two primary purposes almost instantly — fitness and people. When you first open their company profile, you're greeted with videos of people of different ages, gender, and nationalities playing sports.
Nike's company profile portrays a larger, grander vision, compelling an audience to believe in their brand even before they purchase a product. Seattle Cider Company's profile is minimal and engages the user through compelling animations that demonstrate the company's cider selection.
The page flows seamlessly, and provides critical information regarding the product before displaying the company's mission and values. Want to learn more about the company's history? There's a link for that. What about just the facts and figures? There's a link for that too. Free Website Course. Free Course: Transform your website into your best salesperson and set up for inbound marketing success!
Start Course. Website Design. What is a Company Profile? Transform your website into your best salesperson and set up for inbound marketing success! Topics: Website Design. Website Copy. Published on August 21, Don't forget to share this post:. Recent Articles. By Ramona Sukhraj on October 21, 6 min read. By John Becker on October 14, 7 min read. Search Engine Optimization. By Paul D. Grant on August 12, 3 min read. Grant on August 6, 4 min read.
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